• aiko

Patterns of Japanese Culture Sin & Shame

Regularly, We are receiving business advises from consultant who was worked as a marketer in global company.

And yesterday, he taught me the idea of Sin & Shame,describing about Patterns of Japanese Culture, written in book a " The Chrysanthemum and the Sword" by Ruth Benedict.


Western people feel sometimes sin but it will be cleared after confess. But Japanese people feels shame when we failrure and it will stayed inside deeply.

But our consultant taught us, failure can be called just trail & learnings so if the risk isn't controllable, his advice for us is JUST DO IT! (he is not come from NIKE .though..)

I really like this idea, feeling it's fitting with our try & error and grow up style!


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